Black Friday is one of the most exciting days of the year for a lot of customers and retailers. Falling on the 23rd of November this year, this fascinating phenomenon always marks a massive retail of sales that marks the beginning of the Christmas period. That is understandable if you are a service provider or seller too, since you can get many customers for life when they buy a product or a service from you on Black Friday or Cyber Monday.
The earliest known reference dates back to 1961, and was used to refer to the massive excess in traffic and burden on public transport noted days following Thanksgiving as shoppers rushed out to stores in their tens of thousands. Today, Black Friday is synonymous with either fantastic bargains or an incredible surge in sales, depending on which sides of the counter you’re on. Its success lends itself to the fact that not only do stores countrywide offer cut prices on their most desirable items, but it’s also the first major holiday before Christmas, which means a lot of workers will get the day off and often use it to do their Christmas shopping.
Another luxury afforded to the public as technology has advanced is Cyber Monday, allowing consumers to access and take advantage of the sales from the comfort of their home via computers and phones. This keeps with the theme of benefiting both the customer and retailer, as it lets people shop from home without having to worry about getting to the store early and avoiding the rush, and reducing some of the strain on stores.
Fortunately for many of us, the US tradition is spreading across the world, with Europe being the latest to adopt the idea. Although they don’t celebrate the American Thanksgiving holiday, Amazon and Apple lead the way and offered special sales on Black Friday for the first time in 2010, with Amazon hosting an entire week devoted to Black Friday savings on their stock. Other Electronic Retailers follow Apples and Amazons way and more and more offer special discounts too. The Apple reseller arktzis.de offered the Apple iMac for 1.239 Euro and the iPad 2 WiFi + 3G 32 GB for only 659 euros. Gravis offered the 27-inch iMac for a price of 1,499 euros and thus 150 euros cheaper. Logitec also lured with special offers. Discounts of up to 60 percent were offered on headsets, webcams and universal remote controls.
Whether you’re shopping from home, or getting involved in the fun in person, Black Friday is the best day of the year to buy your Christmas presents at heavily reduced prices.